Super Life in Omiya along Shijo Dori

This is the second shop to open along Shijo Dori, following the Shijo Karasuma shop. The Life Mibu shop was also renewed just last year. The Omiya area is said to have an increasing number of multi-family households in their 20s to 40s. The private brand 'Bioral' has been set up, with a full range of health and environmental products that take the SDGs into consideration.

Large shelves of seasonings and side dishes, organic produce, dried fruits and nuts, soya meat, etc., which are organic in terms of ingredients and additives-free, give a sense of what a sustainable age we live in (laughs)!

We also found products for the younger generation, such as food meal kits and Korean fairs, aimed at single people.

The west side of the city has been experiencing a rush of Fresco shop openings until a little while ago, but this may be a tailwind for Life now!