For outdoor enthusiasts! Exquisite and Instagrammable yokan that you'll want to eat for any occasion.
はなIntroducing the collaboration product "Outdoor Yokan" (tax excluded 1350 yen) between Tsutomatsuan, a red bean confectionery specialty shop in Nakagyo-ku, Kyoto City, and an outdoor equipment store, Fumichuudoku Ten, in Oyamazaki. It's available for purchase in-store and online.
I presented this yokan to an acquaintance who loves both the outdoors and Japanese sweets, and it was very well received.
At first glance, with its stylish packaging, their initial reaction was, "What's this? Soap?"
However, inside was a yokan with meticulous attention to detail that impressed even the outdoor enthusiast.
Later on, when they went to the mountains, they brought it along and took stylish photos with rivers, mountains, and the sky in the background. They were very satisfied with the taste as well, exclaiming, "This is truly a sweet for myself!" They were delighted.
The stylish design of the packaging was created by the famous designer, Wataru Sano. It is designed with the colors of the sky at different times as the motif.
The product is packaged in a plastic bag, so it won't get wet in the rain or dirty from the ground.
It has a zipper for easy opening and closing, making it easy to take out.
The package combines design and functionality, making it perfect for Instagram-worthy photos.
Tsutomatsuan is a specialty shop for anko (sweet red bean paste) sweets, handled by Tsu Seian, a Kyoto anko manufacturing company founded in 1950 (a company that supplies anko to Japanese confectionery shops, etc.). With years of expertise in anko-making, their sweets are excellent in taste. The yokan, made with carefully selected Hokkaido-grown azuki beans and pristine water from Shiga Prefecture, has a light and refreshing taste.
The smooth and not overly sweet taste, with a clean mouthfeel, is also popular among men.
Furthermore, this product developed for outdoor enthusiasts includes three types of yokan, each tailored to outdoor scenes in the morning, noon, and evening.
They conducted multiple interviews and took time to determine the flavors that suit outdoor scenes, resulting in these meticulously crafted yokan. Let's take a closer look at each of the three types of yokan designed for different outdoor settings.
8:30 AM - Yokan to enjoy with coffee while watching the morning sun
The morning yokan is made with a base of smooth red bean paste mixed with figs, apricots, and walnuts, kneaded into the yokan. It pairs especially well with lightly roasted, fruity coffee.
On Tsutomatsuan's website, the product is described as "Perfect for those who enjoy grinding coffee beans in the morning and carefully drip brewing ◎" and "For the discerning morning companion."
In the early morning, amidst the clear air, we hope you can enjoy a leisurely time while savoring your freshly ground coffee, making it a perfect accompaniment for those who appreciate the finer details in the morning.
3:00 PM - Perfect for snacks! A sweet potato-flavored yokan that kids will love too
The afternoon yokan is sweet potato-flavored. It has a mild and smooth taste with honey, making it enjoyable even for children.
This flavor is a new creation developed specifically for this product. It uses the premium variety, Naruto Kintoki sweet potatoes, and when warmed, you can further enjoy the delicious aroma of sweet potatoes.
This is described as "Perfect for family camping with children, daytime outings ◎," making it an ideal snack when you want to replenish your energy for afternoon activities.
9:00 PM - Rich chocolate yokan to enjoy with sake
The third type is an adult chocolate flavor. It is made with rich Belgian chocolate with 99% cocoa content.
It has a gentle and deep flavor that doesn't interfere with alcohol, making it particularly well-suited for smooth whiskey.
As usual, this product is described as "Perfect for those who enjoy alcohol by the campfire at night ◎."
Whether by the campfire or with a lamp lit, enjoying conversation or savoring some alone time, it's a perfect accompaniment to slowly enjoy with your drink.
The compatibility between the outdoors and yokan is excellent.
Yokan is a traditional preserved food in Japan. Despite its small size and long shelf life, it has been a popular Japanese confection among mountaineers for its ease of providing nutrition.
Additionally, yokan is a water-based soluble Japanese confection. Therefore, it doesn't interfere with drinks. When enjoyed with coffee or alcohol, you can fully taste the flavor of the drink.
The "Outdoor Yokan," a stylishly packaged traditional Japanese confection, is versatile for outdoor nutrition and as a drink accompaniment. Why not take it with you on your weekend outings?
Tsutomatsuan Co., Ltd.
(Store Information)
Address: 1F, Miyako Ichibantaku Sanjo Horikawa, 709 Shimoyachimoncho, Higashiiru, Sanjo Horikawa, Nakagyo-ku, Kyoto-shi, Kyoto, 604-8333, Japan
TEL: 075-811-9288 / FAX: 075-801-1658
Business Hours: 10:00 - 18:30
Closed: First Wednesday of the month (sometimes second depending on the month)
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- 京都生まれ京都育ちの20代後半。うたかたの人生を全うすべく2年前猛暑の中レンタルスペースの管理人へ。色々な人や場所が知りたくて今はライターの卵となりました。瓶コーラを飲みながらふわふわのベットに横たわり、プロジェクターにて映画鑑賞を行うのが至福の時間。
