登山

For outdoor enthusiasts! Exquisite and Instagrammable yokan that you'll want to eat for any occasion.

Introducing the collaboration product "Outdoor Yokan" (tax excluded 1350 yen) between Tsutomatsuan, a red bean confectionery specialty shop in Nakagyo-ku, Kyoto City, and an outdoor equipment store, Fumichuudoku Ten, in Oyamazaki. It's available for purchase in-store and online. I presented this yokan to an acquaintance who loves both the outdoors and Japanese sweets, and it was very well received. At first glance, with its stylish packaging, their initial reaction was, "What's this? Soap?" However, inside was a yokan with meticulous attention to detail that impressed even the outdoor enthusiast. Later on, when they went to the mountains, they brought it along and took stylish photos with rivers, mountains, and the […]